The thank you page is one of the most overlooked places of real estate on the web.
That quote, from one of my mentors, Yanik Silver, speaks volumes. There is so much opportunity to promote more business and further your relationship with a new client on your thank-you page.
That client has just indicated that they trust you by opting in to your offer. Signing up to your list is a sign that they want to hear more from you. Don't let them leave wanting; offer them even more before they click off your thank-you page.
When developing your thank you page, think about what you can do to increase your client's involvement. Marketing research has shown that the more people are involved, the more likely they are to buy – again.
That's one reason companies hand out scratch-off cards with prizes or discounts hidden beneath the ink. It's called an involvement device. When someone physically has to do something, it increases their involvement, which increases response and increases conversion.
The content on your thank you page needs to be relevant to your target market. Think about what you want them to do next, where you want them redirected to, and if there's an opportunity to make them another offer.
There are several key ways you can accomplish this.
• Make another offer. While letting the client know you're glad they signed up, also let them know about another offering. Make a special offer. Offer a special prize or a special bonus that new clients will receive, but only if they sign up there and then. Remember to use language that encourages action. For example, "This is the only time you will see this offer. It's for new subscribers only and you won't have access to it again."
• Ask for more information. Once a new prospect joins your list, ask them to describe their biggest problem. You can then direct them to other offers you may have to help with the problem, or develop that new offering if you don't have one.
• Create a "tell a friend" campaign. Invite people to tell three friends about your offering in exchange for a special bonus. "Congratulations. Your place on the call is reserved. But just before we continue I would like to offer you this free gift…….."
Everyone who opts in helps you spread the word to other people. This will make a massive difference to your opt-ins and really help to increase your list. You can automate this process using Viral Friend Generator software.
When saying "thank you", the key is to include only one of these options on your page. Either attempt an additional sale by making another offer, ask new clients for more information, or create a tell-a-friend page.
Any one of these options added to your thank-you page will start increasing your sales immediately.
Bernadette Doyle specializes in helping entrepreneurs attract a steady stream of ideal clients. If you want to get clients calling you instead of you calling them, sign up for her free weekly e-zine at http://www.clientmagnets.com
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